The Retail set includes 3' feet (36") of waterproof LED strip. This Flexible strip can also be cut down into smaller sizes. A diagram is pictured behind the packaging displaying the proper cut areas of the strip. The 36" Flexible strip is ideal for over the counter sales. Easy install makes this the ideal strip for enhancing the automobile's look. Strip is water-proof and comes with a 3M adhesive for indoor or outdoor applications. Current draw is only .35A, which makes this an easy accessory to tie into other 12V components. Flexible strip is available in a variety of colors and includes a lifetime warranty. Genuine 3M Adhesive backing for EASY installation! Can be cut to any length. ColorSHIFT option requires the use of a ColorSHIFT controller to properly operate.(not included). The true advantage of Flexible LED strip lighting is that it can be installed virtually anywhere. Here are some popular areas where this product may be installed: Engine Bay. Footwells. Trunk/Cargo Area. Marine / Water-Sports Lighting. Behind Engine Grills. Automotive Underbody. Custom Automotive Interior. Customized Sound Systems